General News
21 October, 2025
Building on strength: O’Connors welcomes Belle-Vue Machinery to the network
O'Connors has expanded its dealership network by acquiring Belle-Vue Machinery, a move that signifies both growth and continuity for Victorian farmers.
The acquisition, finalised on October 1, 2025, unites two reputable names in agricultural machinery.
For O'Connors, this addition is more than an expansion; it represents an evolution of their shared commitment to regional farming communities.
With Belle-Vue's established presence in Swan Hill and Warracknabeal, and its strong relationship with New Holland Agriculture, the partnership enhances O'Connors' capacity to provide reliable machinery, trusted service, and local expertise to its customers.
“This transaction means our customers gain access to an even broader selection of machinery, including New Holland’s well-established product range,” said Aaron Cordy, Managing Director of O’Connors.
“Our focus remains firmly on providing timely service and technical support, reliable parts, and expert advice to keep farms running efficiently.”
The acquisition ensures continuity for local customers, with familiar Belle-Vue team members remaining on hand, supported by O’Connors’ wider resources and infrastructure.
Farmers can expect immediate benefits, including expanded parts and stock availability across multiple branches.
Customers can also access O’Connors’ technical knowledge base, backed by the global strength of parent company Titan Machinery, as well as a greater selection of machinery, including a diversified combine harvester range.
CNH Business Director, Aaron Bett, described the move as a strong outcome for regional customers.
“O’Connors’ long-standing commitment to supporting farmers, now combined with New Holland offerings in Swan Hill, Warracknabeal, and surrounding areas, providing customers with more options and stronger service across the region,” he said.
Both CNH and O’Connors acknowledged the contribution of Chris Taylor and the Belle-Vue Machinery team, whose two decades of dedication to New Holland and local farming communities have laid the foundation for a smooth transition.
The move also extends New Holland support through O’Connors’ existing branches in Birchip, Ouyen, Horsham, and St Arnaud, ensuring that farmers across the Wimmera and Mallee continue to have access to quality equipment and dependable service close to home.
As O’Connors continues to grow, its focus remains where it has always been, standing alongside farmers, helping them keep their businesses moving, and ensuring every season runs smoothly.
For more information about the transition, customers are encouraged to contact their local O’Connors branch.